On the wraparound packaging of its notebooks, Moleskine proclaims its status as the \"legendary notebook of Hemingway, Picasso and Chatwin.\" But the notebook company isn't the first to use dead luminaries to help sell its products. Here, a look at other celebrities who sell from beyond the grave.
Fred Astaire's dancing shoes came on from beyond the grave for the 1997 Super Bowl. But this time, he wasn't partnered with Ginger Rogers. Instead, he showed off his moves, dancing with red vacuum cleaners in spots for Dirt Devil, which used his likeness with the blessing of Astaire's second wife Robyn. 59ce067264